I’m going to use this space to point you to an article written for Wired magazine.

The article, is a feature on Doug Morris, the head of Universal Music Group. It highlights his struggle to deal with the music industry in it’s current state, and discloses how far off the technology tip they are.

Remember that time NBC took all of their content off of iTunes..yeah, NBC=Universal.

Hope their online music store is on point, and I hope everybody is ready for a subscription based payment for their music, because that’s what’s coming..I write that with my eyebrow firmly raised.

Why the hell a record company doesn’t embrace something like this technology is beyond me. It’s out there.... it’s happening..it’s not going to stop.... somebody needs to harness it in a legit and legal way...If I wasn’t SO sure I would get sued trying to do this it would be happening already.

CH